Facebook Messenger apparently likes to copy the most popular features on Snapchat. One of the Snapchat features plagiarized is Stories. Now the popular features are already on Facebook, Instagram, and WhatsApp.In addition to Stories, the popular facial filter in Snapchat also copied and now comes on Instagram and Facebook Stories.
Latest, Facebook rumored back to cheat new feature called Streak Snapchat. This feature allows users to send each other messages each day to keep Streak still there. Through this feature, fellow users can choose users to Streak each other. As with Snapchat, this feature raises the emoji status to the friend Streak is inviting.
Currently, Facebook is known to just test this feature on selected users. Not yet clear when the Streak feature enjoyed by all users of Facebook Messenger.
Just to note, Streak feature on Snapchat generally favored by young users alias millennial. The purpose of this feature is to invite users to send more Snapchat messages to other users. For if it does not keep sending messages, emoji Streak will disappear.
If Facebook decides to trace this feature instead of just try the feature, Streak possibilities are also presented in both Instagram and WhatsApp.
Facebook Messenger Reasons about Streak Snapchat Feature
Facebook Messenger streak is not the first imitated feature of Snapchat. Previous social networking company Mark Zuckerberg has also mimic Stories and filter cameras on WhatsApp, Facebook, Facebook Messenger, and Instagram.
According to The Verge, all these businesses are reportedly up for doing money, not because of the communication culture of Internet users who have started to change towards the video.
Also mentioned, Stories allows Facebook, Snapchat, and any social network to include ads to messaging apps for free. Users cannot refuse these ads.
The ads is insert into Snapchat Stories between two uploads. Of course, the user will not be angry. Users will only take it as a glitch, then continue tap on their device screen and browse other Stories, The Verge.
Another case if the user scrolling text messages in Facebook Messenger. Then there are text-shaped ads in the feed. Of course, this would be considered very annoying by the user. People are reluctant to accept this.
Simply put, Facebook runs a number of free messaging apps and strives to earn ad revenue through the Stories feature. With the outbreak of Stories in various applications, now the camera has become a new keyboard.
Keep in mind, the main problem with textual content is the difficulty with monetization. Facebook Messenger can do with ads inside the video because the customer has already received it.
Facebook Messenger text chat is very important and still used in quite massive. Although the presence of a new advertising platform is considered an innovation. The problem is the challenge of earning revenue through text. Therefore, Stories finished advertising solutions that ultimately to make money on Facebook Messenger.