One of the technological implementations mother check pregnancy display on AdAsia 2017 is innovation from Japanese consulting company, Hakuhodo. Hakuhodo gushes special applications that help pregnant women to check their pregnancy directly. AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually by the Asian Federation of Advertising Associations (AFAA) consisting of 20 member locations.
AdAsia is an excellent forum for knowledge sharing between marketing and creative industry practitioners globally. AdAsia Bali will mark the 30th Asia Pacific regional event for marketing and advertising in 2017.
Hakuhodo’s Strategic Investment Head, Azumi Maruyama, said pregnant women in Japan are more likely to be worried about their health condition during pregnancy.
According to Maruyama, they could actually collect a collection of health information from internet sources. However, this turned out to trigger confusion and make them more panicked.
“We want to take advantage of this opportunity by offering solutions in the form of applications that help them know the condition of pregnancy.We also invite the cooperation of obstetricians to participate and be a contributor of health information directly to users of the application,” said Maruyama at Bali Nusa Dua Convention Center, Friday 10/11/2017).
Maruyama admitted it was inspired by the Japanese government’s pregnancy program called “Boshi-Techo” which presents a special journal to record the history of pregnancy. The journal was used Japanese society in 1948 ago.
“We want to re-present the journal but in a digital and paperless way, so we developed this special application,” he continued.
How this app helps the mother is by expecting mothers are anxious and worried and they have a lot of questions. But the mass of information they can collect through the media and various sources cause a lot of confusion. Our app allows doctors to participate and customize the information they send out which means the expecting mothers can receive reliable information in a timely manner from their doctors that they trust. This provides great support and reassurance.
Gynecology Checking System
On the same occasion, Haruko Minagawa, Touchpoint Evangelist Hakuhodo, revealed the main focus of the service is to provide actual and trusted information to pregnant women.
In fact, 20 percent of pregnant women in Japan are now using the service and 12.5 percent of obstetrics and gynecology departments also participate. “As many as 93 percents of our users even claim to be relieved to use this application,” said Minagawa.
In the future, Minagawa hopes this application can be a system of checking the content that can save lives. Japan is even now the country with the lowest infant mortality rate with regular and routine periodic checking system.
“We are still developing this service in Japan, but we also want to implement this system to other countries in order to save lives and create a healthy life for mothers and children and the world,” said Minagawa.